Jiva - Wholeness through the Healing Sciences of East and West
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Why do you need JIVA Endurance?
Dehydration is a condition where people lose more fluid than they take in. But not just fluid-cellular fluid. Without proper electrolytes, the fluid cannot be utilized and not make it into the cells.

Electrolytes (created from trace-minerals) are important because they are what your cells (especially nerve, heart, muscle) use to maintain voltages across their cell membranes and to carry electrical impulses (nerve impulses, muscle contractions) across themselves and to other cells. Your kidneys work to keep the electrolyte concentrations in your blood constant despite changes in your body. For example, when you exercise heavily, you lose electrolytes in your sweat, particularly sodium and potassium. These electrolytes must be replaced to keep the electrolyte concentrations of your body fluids constant.

Electrolytes also supply oxygen for peak brain function and proper nervous system response. Only electrolytes can supply the energy for the firing of micro-electric impulses across the synapses of the brain. The body uses oxygen to turn nutrients into energy through process of bio-oxidation - electrolytes help the oxygen create a chemical reaction that ultimately allows the body to burn the nutrients as fuel. If electrolytes are deficient the body will be less likely to use nutrients from food and vitamins.

Trace minerals exist in very tiny amounts, but they are a key constituent in maintaining homeostasis in the body. This "natural regulator" is your body's auto-regulatory mechanism and it works to keep your body in balance - or in a state of homeostasis. Why are trace-elements considered essential? When a deficiency in the intake of trace minerals occurs, results consistently show an impairment of specific bodily functions. Trace minerals, dissolved in liquid, are far more bioavailable than those present in food and thus are more effective.

"I was introduced to the proprietary electrolyte formula at Ironman China at which I was a competitor. Race day turned out to be very hot (in the high 30'sC). I was using it for the whole race (more than 16 hours!!!) and I have never felt any cramps on my body. I tend to sweat a lot and I have tried different products in the past and I think I have found the ONE!!"
Bernard Poon, Hong Kong

"As an ironman triathlete, international competitor in nordic skiing, biathlete, and ultramarathoner, I've tried just about every sport drink out there. this proprietary electrolyte formula delivers what I need, when I need it, better than anything else I've tried, no question, with no 'bonk'. I've found my fuel!"
K.K., Connecticut

"I'm over 65 and was surprised how quickly the proprietary electrolyte formula helped me. When I was fighting a mountaintop fire over the summer, the 40-something guys were having to rest a lot more than me."
H.G., Woodsman & Firefighter

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